ID Insight Launches Next-Generation Identity Verification Solution
CompleteidSM Scores 100 percent of consumer transactions
NORTHFIELD, MINN — July 22, 2008 — It’s the next generation of ID verification. Identity-fraud risk assessment
company ID Insight has launched CompleteIDSM, a cutting-edge verification solution
that not only analyzes the “who,” but also the “where” and “when.”
CompleteID is the most accurate
verification solution on the market,
delivering an unprecedented risk
assessment of the consumer transaction.
Powered by ID Insight’s proprietary Access-Point IntelligenceSM technology, CompleteID combines
the most comprehensive set of data available with the advanced technologies to analyze every
available piece of information about a customer’s access points, where fraud occurs.
“While traditional verification solutions focus solely on identity, CompleteID uses more data and
next-generation technology to deliver a far more accurate and comprehensive analysis on which to
base decisions,” says ID Insight president Adam Elliott. “By combining the most comprehensive
verification data with everything we know about the consumer’s access points, including where
they say they live and the pattern of transactions tied to a physical or cyber address,
CompleteID’s predictive intelligence delivers a crystal clear picture of whether fraud is likely
taking place.”
CompleteID produces a risk score on 100 percent of transactions, returning a decisive, actionable
assessment in about one second. It’s truly a next-generation verification solution, combining a
superior verification engine with ID Insight’s Access-Point Intelligence technology and cutting-edge
scoring analytics to enhance companies’ top and bottom line. By streamlining the verification
process, businesses can prevent fraud, reduce costs and capture more legitimate business. And,
like the other Access-Point Intelligence solutions from ID Insight, CompleteID supports compliance
with requirements of the FACT Act Red Flag guidelines, USA Patriot Act, Bank Secrecy Act, OFAC
and “know your customer” regulations.
ID Verification Webinar
Join ID Insight president Adam Elliott for a free, one-hour Webinar. He discusses how the use of new technology has vastly improved ID verification, and how these next-generation solutions can help your business improve its top and bottom lines. Click here to view the Webinar.
About ID Insight
ID Insight is the industry leader in assessing and managing the risks associated with addresses. Based in Northfield, Minn., the company combines its massive collection of data on people and addresses with patent-pending analytics to help companies reduce losses due to fraud and identity theft. ID Insight provides next-generation verification, authentication, and fraud solutions to financial services companies, credit issuers, retailers, online merchants and wireless providers nationwide. For more information, visit www.idinsight.com or call 651.291.3557.
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Media Contacts:
- Brian Bellmont for ID Insight, (952) 233-0428,
