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Media contact
Brian Bellmont
Bellmont Partners Public Relations
(952) 233-0428

DEMO SYSTEM NOW AVAILABLE

Get up and running in minutes and begin protecting your customers.

St. Paul, December, 2004 — Today, ID Insight announced the general availability of their patent pending Address Differential Analysis (ADA) solution to combat the growing incidence of identity theft. The FTC indicates that identity theft losses will impact nearly 1 in 20 American consumers and exceed losses of $50 Billion. The ADA solution is the first of it's kind to focus on the address, which is the single most important factor involved in an identity theft situation. "It's All About the Address" says ID Insight President - Adam Elliott. In virtually every true identity theft situation, the identity thief must change the address to one that is different than that of the victim.

The ADA solution focuses on these change of address events and identifies those that are high risk, or out-pf-pattern. The newly anounced DEMO system allows financial institutions to begin seeing results in minutes as opposed to months. This is accomplished by simply setting up an account through ID Insight's web-based DEMO system. "All it requires is an internet connection and a desire to protect your customers from identity theft", says Elliott.

"Typically, it takes months to integrate a new solution into the workflow process. With the ID Insight solution, you can now be up and running in minutes. By simply contacting us and getting set up with a user name and password, your fraud investigative staff can begin detecting identity thefts immediately."

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Media Contacts:
  • Brian Bellmont for ID Insight, (952) 233-0428,

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