Management Team

Adam Elliott, President

Adam has more than 15 years of experience creating solutions for the financial services and direct mail industries. Prior to launching ID Insight, he was the President of ChexSystems, Inc., a subsidiary of eFunds Corporation, the recognized leader in providing risk and fraud solutions for the retail banking industry. He managed the analytics function, product management and channel strategy functions, and is credited with leading the next generation of product solutions, resulting in double digit growth for this mature $100-million business. While at eFunds, Adam led the introduction of many new products, including DebitBureau^SM, FraudFinder^SM, Qualifile^SM, and Integreat!^SM into the market.

A recognized name in the analytics area, Adam has won numerous awards for marketing and training, including the Gold Award at the Houston International Film Festival for analytics training and an award from the American Marketing Association for leading the creation of the largest B2B (business-to-business) Webcast in Yahoo’s history. He is a frequent speaker at industry conferences such as the National Center for Direct Marketing. Prior to eFunds, Adam held analytic leadership roles at Deluxe, Time Life and Fingerhut. While at Time Life, he led the development of their credit granting systems and acquisition marketing systems.

Former Board Member, National Center for the Prevention of Economic Crime
M.A. Statistics — The Pennsylvania State University
B.A. Mathematics — St. Olaf College, Northfield, MN
Board Member, St. Olaf Football Alumni Club

Lee Runzheimer, Chief Financial Officer

A high-energy senior level financial executive, Lee brings more than 20 years of successful CFO, treasurer, IT, and controller experience to ID Insight. His expertise includes acquisitions and divestitures, investor relations, and capital raising in high-growth companies. He previously served for 13 years as CFO of Osmonics, Inc., a $200-million manufacturer of industrial water purification equipment which was subsequently acquired by GE.

Most recently, he assumed CFO responsibilities at Hitchcock Industries, Inc., a $40-million designer and manufacturer of precision components for the aerospace industry. He is also a founder and director of Maximum Solutions, Inc., a software company that has grown rapidly to 800 installed user systems. In addition to his extensive professional experience, Lee also serves many leadership and director roles in various community organizations including the local YMCA chapter, Just Food Community Co-op, and more.

MBA, International Business — Harvard Business School
BBA, Accounting — University of Wisconsin

Advisory Board

Frank Curriero, PhD, Scientist, Johns Hopkins University
Allan Trosclair, Former Vice President, Security and Fraud Control, Visa International
Barry Smith, President, Bankcard Fraud Solutions, Inc.
John Metil, Founder and CEO of Cyber Security Technologies